Practical insights from an experienced awards campaign expert to help filmmakers position their shorts, reach influential audiences, build momentum, and maximise visibility and impact worldwide.
Making a great short is only the beginning. In a crowded international landscape, filmmakers need to understand how to position their work, identify the right audiences and create momentum. Drawing on more than a decade of experience promoting films and supporting successful awards campaigns gathering more than 40 Oscar®-nomination, Benoît Berthe Siward will share practical ways to strengthen a film’s visibility and its creators’ profiles. From festival strategy, industry outreach and screenings to teasers, posters, press and making-of content, the masterclass explores promotional tools for every scale, from student shorts to internationally recognised films. Whatever is the budget or the scale, you will leave with actionable ideas for their own projects.