The Invisible Ad: Branded Storytelling in Short Form

With BAFTA-winning producer Scott O'Donnell (Somesuch), Roomies creators Cyrus Ferguson and Brooke Brazer, and Dan Higginson, Founder and Creative Director at Clockwise Film, this conversation uses Bilt's viral series Roomies as a case study to explore why brands are investing in short form content built to feel nothing like an ad.

This conversation explores what's driving this shift, who it's really for, and what it means for the filmmakers making the work.