This session will unpack why brands are commissioning short form content designed to feel nothing like an ad.
Using Bilt's viral online series Roomies as a case study, this conversation brings together its creators: Cyrus Ferguson and Brooke Brazer, as well as filmmaker and exec at Somesuch, Scott O'Donnell, Bethany Thomson, Creative Lead at vertical drama company Sea Star Productions, and director Fenn O'Meally to explore what's driving this shift, who it's really for, and what it means for the filmmakers making the work.
