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The traditional distribution playbook isn't delivering for most indie filmmakers. Chaired by Eventive CEO and Co-founder Iddo Patt, this panel pairs BAFTA-winning producer Emily Leo with filmmakers who found their audiences beyond traditional routes. Aaron Trinder built a dedicated following for Free Party: A Folk History through ravers, alternative music lovers and grassroots organisations, while Cameron Richards' BFI Doc Society-funded short We'll Go Down in History connected directly with the grassroots football community at its centre.
For most independent filmmakers, the conventional route to reaching audiences is broken. The projects cutting through are the ones that start building community and strategic partnerships long before release, often as early as financing, where funders increasingly want to know who a film is actually for.
Whether you're making shorts or building towards a first feature, this is a practical look at what distribution can be when you stop waiting for the industry to catch up.
